V Holdings, Palm Jumeirah Dubai


The Brief

Distinction Group was approached by developers, SKAI Holdings, to provide the majority of furniture for The Five Palm Hotel. Situated on the ultimate beachfront of one of the world’s most desirable destinations, The Five offers 477 spacious guest rooms and suites as well as 222 residences all with breathtaking views of the Arabian Gulf. Distinction worked closely with the developers to provide the hotel with a range of beautiful furnishings, casegoods, upholstery and outdoor furniture – over 14,000 furniture items in all.

As well as providing the majority of furniture for this project, the Distinction Group also provided The Five Palm with innovatively sleek outdoor decking, pergolas and cabanas. These beautiful outdoor pieces can be spotted on The Five Palm’s horizon.

From Concept to Samples

FIVE holdings engaged Distinction to tender for their project at an early stage. Distinction began by providing detailed quotations based on the interior designer specification provided.

Once the project was won Distinction got to work engineering all pieces of furniture to ensure they were manufactured in the best, most robust way. Upon completion of these engineering drawings they were presented to the client for sign-off and subsequently sent to our partners for pre-production samples to be made.

The Finished Items

The members of the Five team were invited to visit our manufacturers to inspect all pre-production samples prior to mass production. Here they were able to offer any last feedback or alterations to the design.

From here final sign-off was received and Distinction green lit mass production of all Five holdings items. These were delivered to site on time for the hotel’s successful opening. This hotel is now one of the premier places to stay in Dubai.

The Project in Pictures